Cambridge Judge Business School is in the business of transformation - of individuals, of organisations and society.
What does that mean in practice? It means we work with every student and organisation at a deep level, identifying important problems and questions, challenging and coaching people to find answers, and creating new knowledge.
It means we bring forward the latest thinking from academia and professional practice, and apply our combined knowledge to specific business situations to turn it into action.
It means we believe in encouraging and supporting people to create new products and businesses, pursuing goals for intellectual gain, and contributing to social enterprise.
It means we achieve excellence in the quality of our research insights and our educational engagement. We develop knowledge both for its own sake and to help others make a difference.
It means we train students and clients from all over the world, reward performance in our own staff and enable performance in our students and clients.
It means we contribute to society by building sustainability into the heart of our business education and research.
This combination of the latest thinking from academia and professional practice, in turn, enables us to develop greater knowledge and better methods in order to have an impact on the world in which we live and work.